Sellar Blog
Maximise trade sessions for success | Sellar Podcast feat. Greg from We Are Beer
In this episode of the Seller Podcast, Sarah From Sellar and Greg Wells from We Are Beer discuss the evolution of craft beer festivals, the importance of trade sessions, and insights into consumer behaviour in the beer industry.
How Scottish breweries can use Sellar to maximise the guest beer agreement
Scotland’s beer scene is packed with talent. From small rural producers to well-known urban names, breweries across the country are creating fantastic, characterful beers. But even with demand for local and independent producers at an all-time high, getting your beer into more pubs — particularly larger pub groups — remains a challenge. That’s where the Guest Beer Agreement and Sellar can help.
Cut through the jargon: How to buy craft beer wholesale online (without the headache)
The craft beer industry is full of brilliant beer — but it’s also full of confusing jargon.
If you’re a pub, bar, bottle shop, or café looking to buy beer wholesale online, chances are you’ve run into this problem: most of what you find are wholesalers, not the actual breweries. And if you're trying to support small, independent producers (and get the freshest beer possible), that can be frustrating.
So let’s break down some of the key terms — no fluff, no buzzwords — just what you need to know.
How to use Sellar Credit to grow your trade sales
Looking to streamline your trade sales and boost customer loyalty? With Sellar Credit, UK craft drinks suppliers can offer up to 60 days of credit to trade buyers - without the admin or fees. In this guide, we’ll show you how to activate and promote Sellar Credit to drive more orders, improve cash flow, and make it easier for your customers to buy from you.
Journey from hospo to brewery sales | Sellar Podcast feat. Lauren from DEYA
Join us as we chat with Lauren from DEYA about their collaboration beer for Record Store Day, her journey from hospitality to brewery sales and being blindsided by the craft beer rumour mill.
Sellar Credit Podcast
Join us for a special episode of the Sellar podcast where our founders tell us all about Sellar Credit, a game-changing product for the craft drinks industry.
Sellar Podcast feat. Liam from Steep Soda
From Sonoma to Soda | Feat. Steep Soda
Join us as we chat to Liam from Steep Soda about his journey from brewing craft beer to making all-natural craft sodas.
Sellar Trade Nights
Sellar Trade Nights are your exclusive opportunity to connect with the best craft drinks suppliers in your region. These pop-up trade events are designed to showcase the vibrant local craft scene and help you build direct relationships with the people behind the products.
London Brewers Alliance: Sellar Launches New Credit Solution to Support Craft Drinks Industry
Press Coverage | London Brewer’s Alliance
Sellar is set to introduce a new credit product—Sellar Credit—designed to streamline cash flow and support the growing needs of the craft drinks sector. Launching in March 2025, Sellar Credit aims to offer craft breweries and drinks producers a reliable way to get paid on time, every time, while giving their customers up to 60-day payment terms.
Brewers Journal: New credit product for drinks sector launched
Press Coverage | The Brewers Journal
Sellar has launched a new product where craft breweries and drinks producers can get paid in full, on dispatch, for every order; while also offering their customers credit payment terms in one consolidated invoice.
Scottish Suppliers on Sellar
Stock Scottish products for Burns Night to get involved with the cultural and economic opportunities presented by this significant celebration on Saturday 25th January 2025.
Discover Nitro Dark Beers
We have the biggest selection of Guinness alternatives to keep your customers happy. These great Guinness alternatives are crafted by passionate, independent brewers who are committed to excellence.
Sellar Podcast Ep.5
"We're not a challenger brand, we want to join in the fun!" | Feat. Stiff Tea
Join us as we chat to Zach, founder of Stiff Tea Hard Kombucha, and Holleigh Stevenson creative marketing as we talk about how they've started a new, exciting brand that's bringing hard kombucha to the UK.
Sellar Podcast feat. Meg from Mondo
“I've met so many lovely people because of this job”
Join us as we chat with Meg from Mondo about her journey in B2B craft beer sales and how it's not just chatting about beer and dropping off samples - there's so much more to it!
Sellar Podcast Ep.3
"He just flung his arms around me!" | Feat. Full Circle Brew Co
Join us as we chat with Jordan from Full Circle. Topics include career development in the industry, their growth in producing cask beer and how important your local heartland is.
Sellar Podcast Ep.2
"Is it meant to be cloudy?" | Feat. Verdant Brewing
Join us as we chat with Billy from Verdant. Topics include how the craft beer industry has evolved over the last ten years, how a remote sales team works, and their upcoming new releases.