5 years of Sellar

🎉 Five years of Sellar: A cheers to craft, community and growth

We’re celebrating a milestone that means a lot to us — Sellar has officially turned five.

What started as a way to make ordering simpler for breweries has grown into something much bigger: a platform powering the UK’s independent drinks industry. From cider makers and vineyards to bottle shops and taprooms, thousands of businesses now use Sellar to connect, trade, and grow — and we couldn’t be more proud of what we’ve built together.

Five years in, our mission is still the same: to make it easier for brilliant drinks producers to run and grow their businesses. We believe in giving people time back. Cutting the admin. Offering clarity over chaos. And opening up more space to focus on what really matters — whether that’s brewing, blending, selling or scaling.

We’re lucky to work with some of the most exciting producers and retailers across the UK, and we don’t take that for granted. Sellar exists to support you — the people who make the industry what it is. You bring the vision, the graft, the flavour. We’ll keep building the tools to help you do more with it.

So, what’s next? More progress. More improvements. More ways to help you grow — without losing the spirit that got you started.

👉 Hit play on the video above to celebrate with us. And if you’re not yet part the trade sales revolution, now’s a great time to get started.

Here’s to the next five. 🍻