From the launch in March, Sellar Credit will be made available to all suppliers by default. We will need to run a quick payout verification process before the launch for all suppliers taking part.

Yes, payment is guaranteed. Sellar Credit eliminates the risk of non-payment, even if the customer doesn’t pay. This is thanks to our partnership with Hokodo. So provided you successfully fulfil the order in accordance with our T&Cs, you will be paid in full.

Payments for Sellar Credit orders are processed weekly. Orders marked as dispatched on Sellar between Saturday and Friday will be including in the following Tuesday’s payout.

Our aim was to design a solution that balanced simplicity, certainty, speed and cost.

Offering credit is smart, but doing it yourself comes with a number of challenges. To do it thoroughly and competitively is costly, time-consuming and risky. You need to decide who to trust, chase late payments and wait around for cashflow — all while taking on the risk if a customer doesn’t pay.

With Sellar Credit, it’s different. You’re paid shortly after dispatch giving you cashflow to re-invest. Plus Hokodo, who are experts in credit, handle the credit checks, collections, and the risk of not getting paid, so you can focus on growing your business.

Sellar Credit is also a game-changer for your customers. Higher limits, longer terms, instant access to credit across hundreds of suppliers in one simple monthly invoice.

Yes. Sellar Credit is designed to complement your existing payment methods by providing eligible customers with an additional payment option. Your customer will be able to pick any of the payment options you’ve made available to them.

By enabling Sellar Credit, you’re giving eligible buyers the choice to access extended terms (EOM + 30 days) without impacting your cash flow, as you’ll be paid shortly after dispatch. This flexibility can help attract new customers and increase order volumes while maintaining your current payment terms for those who prefer them.

We leave all credit decisions up to our trusted partner, Hokodo. Their propriety credit decision-making engine will provide your customers with a personalised credit limit, in less than 1 second.

Not every customer will be eligible to use Sellar Credit, but based on sample data, we are expecting an 81% approval rate.

Sole traders can also apply for Sellar Credit, although are typically granted smaller limits.

No, with Sellar Credit, all the admin is handled for you. Here’s how it works:

Buyer side:

Sellar automatically generates an invoice for your customer, payable to Hokodo at the end of the month + 30 days. Hokodo manages the entire collection process, so you don’t need to chase late payments.

Supplier side:

Once you mark the order as dispatched, Sellar generates an invoice on your behalf to align with your weekly payout. This invoice is purely for your records, as your payment is guaranteed by Hokodo. To make reconciliation easy, you’ll also receive a detailed weekly payout statement and invoices for the Sellar Credit fees.

Let’s break it down.

Let’s say a customer places a £200 order with you on Monday 10th March. You dispatch the order on Thursday 13th March.

You’ll get paid £194.02 (£200 minus a 2.99% fee) by 5pm on Tuesday 18th March alongside any other Sellar Credit orders marked as dispatched before the cut off on Friday the 14th of March.

Your customer will settle the £200 and any other orders on their Sellar Credit tab on the 30th of April, giving them extended payment terms while you get paid well in advance.

Just like with any order, buyers are encouraged to raise any issues directly with you. If you’re able to agree on a resolution, you can issue a credit note for the order. This credit note will be applied to the buyer’s invoice and deducted from your next Sellar Credit payout.

If you and the buyer are unable to resolve the issue, the dispute will be escalated to the Sellar team. We will review and resolve the matter in line with our T&Cs, ensuring a fair outcome for all parties.

For sure. Our industry has seen first hand the negative impact when this type of thing goes wrong. So when it came to designing a solution, our non-negotiable was making sure suppliers and buyers couldn’t be left out of pocket.

One of the most important decisions was finding a partner who had all the necessary safe-guards in place around supplier funds.

Hokodo is a trusted leader in B2B Buy Now Pay Later solutions and they work with thousands of businesses across Europe.

We picked Hokodo as they’re regulated by the Financial Conduct Authority (under registration number 969484), backed and underwritten by AIG (American International Group UK Limited) and, most importantly, keep supplier funds in a segregated special purpose vehicle. This means even if Hokodo went out of business, you’d still be paid.

Getting paid always comes with a cost. Whether that’s in the form of card processing and Direct Debit fees, or the admin of manually reconciling BACS payments.

Then there’s the cost of offering credit yourself. Running credit checks, chasing late payments, dealing with bad debts, and sacrificing cashflow that could be reinvested in growth.

Sellar Credit handles all of this, for only slightly more than a typical card payment fee. Plus, your customers will benefit from extended credit terms which means you’ll grow sales through larger, and more frequent orders.

We believe Sellar Credit offers significant value to you and your customers. We are pleased to offer the service at this extremely competitive price.