Sellar Blog

Sellar Trade Nights are your exclusive opportunity to connect with the best craft drinks suppliers in your region. These pop-up trade events are designed to showcase the vibrant local craft scene and help you build direct relationships with the people behind the products.

Stock Scottish products for Burns Night to get involved with the cultural and economic opportunities presented by this significant celebration on Saturday 25th January 2025.

We have the biggest selection of Guinness alternatives to keep your customers happy. These great Guinness alternatives are crafted by passionate, independent brewers who are committed to excellence.

Scotland’s beer scene is packed with talent. From small rural producers to well-known urban names, breweries across the country are creating fantastic, characterful beers. But even with demand for local and independent producers at an all-time high, getting your beer into more pubs — particularly larger pub groups — remains a challenge. That’s where the Guest Beer Agreement and Sellar can help.

Looking to streamline your trade sales and boost customer loyalty? With Sellar Credit, UK craft drinks suppliers can offer up to 60 days of credit to trade buyers - without the admin or fees. In this guide, we’ll show you how to activate and promote Sellar Credit to drive more orders, improve cash flow, and make it easier for your customers to buy from you.

Announcing the biggest move yet from Sellar: Sellar Distribution — a new kind of distributor with unlimited range, fresher stock and fairer prices for makers and venues.

It's our 5th birthday 🎉 Watch the video to see our journey so far.