Brewers Journal: New credit product for drinks sector launched

Sellar has launched a new product where craft breweries and drinks producers can get paid in full, on dispatch, for every order; while also offering their customers credit payment terms in one consolidated invoice.

Sellar Credit is a Buy Now Pay Later checkout option that gives trade customers up to 60 day payment terms, with over 250 craft drinks suppliers, paid in one consolidated invoice. Plus, Sellar Credit guarantees on-time payment to producers.

Julian Bourne, CEO of Sellar said: “Since we started Sellar back in 2019, breweries have always told us about the pain point of getting paid on time, sometimes if at all. Payments in the craft drinks industry were already broken, then when Covid hit, hospitality experienced a cash-crisis. A challenge our industry is still facing.

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