Sellar Campaign Calendar 2025
Get involved with Sellar’s marketing campaigns this year.
Please note: For the IWCBD campaign, beers must also be listed on unitebrew.org
How Sellar’s marketing campaigns work
Our marketing campaigns aim to shine a spotlight on you, our suppliers and the fantastic products you produce. We aim for our campaigns to be timely and to be useful for craft drinks buyers across the UK.
These campaigns are hosted on our website or in Sellar Market, have a theme and link to your storefront or specific products. They also guide the way when it comes to our content creation for social media and email marketing campaigns.
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To be featured you must be adhering to our Supplier House Rules
If you're in Single-player mode and not public on Sellar Market, we cannot include your products.
We will only accept up to three product submissions per supplier for each campaign.
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Go to → Inventory → Select a product → Copy the number in the URL
This also works for products that are Inactive.
Because we use your Product IDs it means the product will automatically be visible or hidden when Active or Inactive. This also applies for if it goes out of stock.
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Yes!
Create a product in Sellar → Copy the number in the URL (this is the Product ID)
You can add items, descriptions and artwork at a later date.
This means we can include the product ID, and when you make the product Active it will automatically appear in the spotlight
Tip: Email sarah@sellar.io when your product about to be available so she can endeavour to include it in the most timely and appropriate marketing campaigns.
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Go live dates for each campaign will be added to the calendar nearer the time.
Be sure to keep an eye out for reminders to submit in the weekly mailers we send to our suppliers. Not receiving these? Get in touch.
Once campaigns are live, you can still submit to them. Updates will run once a week and we will endeavour to add any relevant lifestyle imagery into our social media campaigns.
You can submit to these spotlights as and when throughout the year. Get in touch if you have any questions.
