Sarah Sinclair 08/12/2025 Sarah Sinclair 08/12/2025

Sellar Distribution: Central Belt Pilot

Sellar Distribution has landed in the Central Belt. Pubs, bars, and bottle shops can now order from selected breweries with one smooth delivery - all while keeping direct relationships and getting the best prices. More breweries are joining soon, and feedback from this pilot will help shape what’s next. Proper trade, less faff. Cheers to that.

Julian Bourne 21/10/2025 Julian Bourne 21/10/2025

Watch: Rebuilding the outdated distribution model - Brewer’s Congress workshop

Julian Bourne 11/09/2025 Julian Bourne 11/09/2025

Rebuilding the distribution model

Announcing the biggest move yet from Sellar: Sellar Distribution — a new kind of distributor with unlimited range, fresher stock and fairer prices for makers and venues.

Sarah Sinclair 02/05/2025 Sarah Sinclair 02/05/2025

5 years of Sellar

It's our 5th birthday 🎉 Watch the video to see our journey so far.

Sarah Sinclair 27/01/2025 Sarah Sinclair 27/01/2025

Brewers Journal: New credit product for drinks sector launched

Press Coverage | The Brewers Journal

Sellar has launched a new product where craft breweries and drinks producers can get paid in full, on dispatch, for every order; while also offering their customers credit payment terms in one consolidated invoice.