How to use Sellar Credit to grow your trade sales

Boost your trade sales and streamline customer payments, Sellar Credit is the game-changing solution. Sellar Credit allows you to give your trade customers up to 60 days of credit terms and consolidated monthly invoices, all with zero fees - all while ensuring you receive upfront payment upon dispatch.

Why Offer Sellar Credit?

According to our research, 84% of trade buyers are more inclined to place orders when credit terms are available, compared to proforma payments. By offering Sellar Credit, you can:

• Provide Flexible Payment Terms: Customers enjoy end-of-month plus 30-day payment terms (up to 60 days) across all participating suppliers on Sellar.

• Simplify Invoicing: Customers receive one consolidated monthly invoice, cutting their admin.

• Eliminate Fees: There are no fees associated with using Sellar Credit.

For you, this means faster payments and increased customer loyalty.

How to Activate Sellar Credit with Your Customers

To effectively promote Sellar Credit to your customers, consider the following strategies:

1. Use the Sellar Credit Toolkit

We provide a comprehensive toolkit containing promotional assets and flyers to help you communicate the benefits of Sellar Credit. This includes editable templates and branded materials to maintain consistency across your marketing channels.

2. Promote on Social Media

• Announce the offering: Create a dedicated post to inform your audience about the availability of Sellar Credit.

  Example Caption:

  Trade Update: We now offer Sellar Credit!

  • Up to 60 days credit terms

  • One consolidated monthly invoice

  • Zero fees

  Invest in your inventory and streamline your trade ordering.
  Order from us on Sellar 🔗 Link in bio

• Highlight in Product Promotions: When launching new products, mention that trade customers can purchase using Sellar Credit, emphasising the ease and flexibility it offers.

3. Incorporate into emails to your trade customers

• Special Announcements: Send out a dedicated mailer announcing the availability of Sellar Credit, using assets from the toolkit.

• Regular Inclusions: Include a section in your regular mailers reminding customers about the benefits of ordering through Sellar Credit.

  Example Copy:

Order from us using Sellar Credit:

Up to 60 days terms

One invoice

Zero fees

4. Update Your Website

Add information about Sellar Credit to the trade section of your website, utilising promotional assets from the toolkit to maintain brand consistency.

5. Modify Your Email Signature

Include a brief note in your email signature to inform recipients about the availability of Sellar Credit.

Example:

Now offering Sellar Credit: Up to 60 days terms, one invoice, zero fees.

6. Reach Out to Pro-Forma Customers

Identify customers currently on pro-forma payment terms and inform them about the benefits of switching to Sellar Credit. This can encourage increased ordering and strengthen customer relationships.

7. Distribute Physical Flyers

Include Sellar Credit flyers with your orders or samples. The toolkit offers both editable Canva templates and print-ready A5 flyers. For printing, services like Solopress are recommended.

8. Leverage in Sales Pitches and Brochures

Incorporate information about Sellar Credit into your sales presentations and trade brochures. Use branded assets and QR codes from the toolkit to direct prospects to more information or sign-up pages.

Final Tips

• Avoid Unnecessary Fees: Ensure that all promotional materials include QR codes or links to your Sellar storefront to prevent opening order fees.

• Add Potential Customers to Your List: Proactively add interested leads to your customer list to streamline their onboarding process.

By effectively promoting Sellar Credit, you can enhance your trade sales, offer added value to your customers, and simplify your payment processes.

For more detailed information and resources, refer to the full guide on activating Sellar Credit with your customers.